Circular Entrepreneurship: Turning Waste into Valuable Products

Excerpt from the interview with Sebastián Maffei, director of Ecocur, published in the newspaper 5 Días

Ecocur, a Paraguayan company, has stood out in the recycling industry for its innovative approach to transforming end-of-life tires into value-added products. In an interview with the newspaper 5 Días, Sebastián Maffei, director of Ecocur, shared the key aspects of the company's origins, challenges, and achievements.

Ecocur was founded with the vision of recycling end-of-life tires (ELT) sustainably and creating useful products for the end consumer. This mission has guided the company throughout its history, with a focus on protecting the environment and generating positive impact.

Ecocur's recycling process prevents tire burning, helps stop the spread of disease by eliminating breeding grounds for mosquitoes and rodents, and protects bodies of water from ELT pollution. These efforts demonstrate the company's commitment to environmental sustainability.

At first, getting Ecocur's products adopted was a challenge due to distrust of locally made products. However, the company overcame these obstacles by demonstrating the advantages and certifications of its products. Today, Ecocur's products are valued in both the local and export markets.

Ecocur continues to innovate by developing new sustainable products, such as shoe soles and rubber keychains. The company has expansion plans and keeps improving its processes to deliver high-quality products.

To raise awareness of the importance of recycling, Ecocur uses its website and social media to share information about its processes and products. This transparency helps educate consumers and promote sustainability.

Beyond its environmental benefits, Ecocur contributes to the well-being of the local community by offering safe jobs and partnering with community initiatives. The company takes pride in its positive impact on both the environment and society.

To read the full interview, visit 5 Días.